About Personize
HubSpot sales & marketing users are drowning in manual research and weak personalization, burning hours on contacts & accounts and blasting generic campaigns that get ignored.
Personize is the first Generative Personalization Engine built natively in HubSpot, turning it the most powerful CRM ever by delivering 1:1 AI-powered engagement at scale. It’s designed for sales, marketing, and GTM teams who want to generate more pipeline and win more deals. Unlike AI “features” that draft a single email or summarize a note, Personize deploys true AI agents that research, reason, and personalize at scale, transforming raw CRM data into revenue-generating actions instantly.
The Benefits
Personalization at Scale – Engage thousands with 1:1 outreach in minutes.
Native HubSpot Integration – Works directly on live CRM data, no extra layers or integrations.
Immediate ROI – Activates costly leads (from ads, Apollo, ZoomInfo, 6sense) that often sit untouched.
AI Agents That Work for You – Multi-agent orchestration handles research, segmentation, scoring, and outreach across 10K+ contacts in hours.
Scale Without Sacrifice – High-volume personalization without losing quality or context.
Human + AI Blend – Agents handle repetitive tasks so your GTM team focuses on strategy and relationships.
The Features
AI Studio: Design, test, and deploy no-code AI agents customized to your GTM motion.
AI Researcher: Autonomously researches contacts and accounts across web and CRM for ultra-personal insights.
AI Writer: Generates hyper-personalized content across email, LinkedIn, and landing pages -always on-brand.
CortexUCM™ - Unified Customer Memory: Captures and connects every interaction, data point, and message across sales, marketing, and CX touchpoints, creating a living memory that powers smarter decisions and personalization.
AI Properties: Turns AI-generated insights, scores, and actions into HubSpot smart properties in real time.
AgentCatalog: Access a growing catalog of expert-built AI agents to engage, delight, and win more of your best customers on autopilot
For revenue teams, Personize turns HubSpot from a helpful CRM into a smart teammate, one that thinks, researches, and acts like your best rep, across thousands of contacts at a time.
With Personize, every customer interaction becomes truly personal, and every lead becomes an opportunity. Schedule a demo now.
What Personize does
AINave analysisUsers generate personalized pages, emails and sales guidance for individual customers using stored customer context and configured governance rules.
- Best for
- Sales teamsMarketing teamsGo-to-market teamsCustomer experience teams
- Use it to
- Generating personalized landing pages for individual contacts
- Writing follow-up emails based on meeting context
- Researching contacts and accounts before outreach
- Scoring and segmenting CRM contacts for campaigns
- Creating seller playbooks for specific accounts
- Deploying customer context into private company environments
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