Personize

HubSpot sales & marketing users are drowning in manual research and weak personalization, burning hours on contacts & accounts and blasting generic campaigns that get ignored.

Personize is the first Generative Personalization Engine built natively in HubSpot, turning it the most powerful CRM ever by delivering 1:1 AI-powered engagement at scale. It’s designed for sales, marketing, and GTM teams who want to generate more pipeline and win more deals. Unlike AI “features” that draft a single email or summarize a note, Personize deploys true AI agents that research, reason, and personalize at scale, transforming raw CRM data into revenue-generating actions instantly.

The Benefits

• Personalization at Scale – Engage thousands with 1:1 outreach in minutes.

• Native HubSpot Integration – Works directly on live CRM data, no extra layers or integrations.

• Immediate ROI – Activates costly leads (from ads, Apollo, ZoomInfo, 6sense) that often sit untouched.

• AI Agents That Work for You – Multi-agent orchestration handles research, segmentation, scoring, and outreach across 10K+ contacts in hours.

• Scale Without Sacrifice – High-volume personalization without losing quality or context.

• Human + AI Blend – Agents handle repetitive tasks so your GTM team focuses on strategy and relationships.

The Features

• AI Studio: Design, test, and deploy no-code AI agents customized to your GTM motion.

• AI Researcher: Autonomously researches contacts and accounts across web and CRM for ultra-personal insights.

• AI Writer: Generates hyper-personalized content across email, LinkedIn, and landing pages -always on-brand.

• CortexUCM™ - Unified Customer Memory: Captures and connects every interaction, data point, and message across sales, marketing, and CX touchpoints, creating a living memory that powers smarter decisions and personalization.

• AI Properties: Turns AI-generated insights, scores, and actions into HubSpot smart properties in real time.

• AgentCatalog: Access a growing catalog of expert-built AI agents to engage, delight, and win more of your best customers on autopilot

For revenue teams, Personize turns HubSpot from a helpful CRM into a smart teammate, one that thinks, researches, and acts like your best rep, across thousands of contacts at a time.

With Personize, every customer interaction becomes truly personal, and every lead becomes an opportunity. Schedule a demo now.