Circus 2026 — AI & Experimentation Conference — London

Overview

Circus 2026 is an in person conference in London focusing on AI and experimentation leadership. The event brings together in house leaders, practitioners, and technical strategists to explore how AI can be applied across the experimentation lifecycle. The program emphasizes hands-on workshops, in depth talks, and interactive sessions designed to connect attendees with peers and practical strategies for building AI powered experimentation at scale.

Who should attend

The core audience is a mix of practitioners and leaders across in house/brand sides, product, data science, analytics, and experimentation platforms. The conference promises structured opportunities for round tables, workshops, masterclasses, and activation events aimed at translating AI driven speed into reliable business outcomes.

Agenda and format

The Circus London program is organized around three rings of focus:

• Ring 1: The AI Powered Growth Engine – practical approaches to AI driven experimentation, growth, and automation of the analytics lifecycle.
• Ring 2: Experimenting on AI – rigorous testing in environments where the product is AI, including non deterministic systems and AI feature evaluation.
• Ring 3: The Ring masters – strategy, governance, and ROI for AI, with frameworks for team structure, ethics, reliability, and measurement of AI investments.

There are also dedicated workshops on Day 1, optional masterclasses the day before, and a Tuesday conference day featuring keynote talks, networking, and poster sessions. A VIP moderator and speaker cocktail and an official party are listed as part of the social program. The event includes a Posters track with live short talks and Lightning sessions.

Speakers and sessions

The program includes a broad lineup of practitioners and leaders across the AI and experimentation space. Notable entries include Julie Beckley (Head of Experimentation, Etsy) presenting on AI driven experimentation and smarter insights; Emil Toben (Northeastern University) on the velocity and confidence in AI driven experiments; Leah Tharin (B2B SaaS executive) on AI trends and practical product decision making. Additional speakers span roles from AI product management, data engineering, analytics leadership, and vendor perspectives, including representatives from Zalando, Denovo style brands, and multiple UK and European organizations. Talks cover topics such as AI in recruitment and hiring, governance of AI experiments, and building reliable AI powered experimentation workflows.

Venue and schedule

The event is hosted in London, with Day 1 featuring pre conference workshops near the Kings Cross area and Day 2 hosting the main conference at a central London venue, with travel via the Victoria Line referenced for accessing the main conference site. A venue video is available and venue details indicate a focus on in person participation with activation events and networking opportunities.

Additional details

Registration and ticketing information are provided, including options for vendor and in house tickets, group discounts, and team tickets. The page indicates a comprehensive program design including more than 100 round tables and multiple tracks for different practitioner cohorts. The Circus London experience is described as a complete rethink of the conference format, aiming to deliver a high value in person experience for AI and experimentation professionals.

FAQ

The page references a sponsorship program and how to inquire for sponsorships, as well as hotel recommendations and contact channels for organizing teams. The event calendar indicates a multi day format with pre conference activities and a full agenda ongoing across two official days, with additional unofficial activities noted. If you are looking to connect with peers, see sessions on AI powered experimentation, and participate in workshops that align with your role, Circus London is positioned as a hands on, community oriented conference for experimentation leaders on AI.