Overview
WAVE 2026 is Parloa’s flagship conference dedicated to the practical fusion of artificial intelligence and customer experience (CX) leadership. The event gathers 700+ enterprise leaders from across Europe to move AI initiatives from promises to performance. Held on October 7–8, 2026 at Wilhelm Studios in Berlin, WAVE 2026 is designed for people who shape CX strategy and deploy AI at scale. Attendees will explore how agentic AI can transform customer interactions, automate routine processes, and drive measurable business value. The program emphasizes real world adoption, governance, compliance, and the operational changes needed to scale AI across org charts, teams, and customer touchpoints.
Agenda
The conference features a curated mix of agenda items focused on moving from pilots to production, including:
- Keynotes and talks introducing the agentic CX paradigm and the latest in AI assisted customer journeys
- Case studies on deploying AI agents across customer touchpoints and channels
- Practical guidance on governance, data sovereignty, and regulatory considerations for enterprise AI
- Panels and workshops exploring ROI measurement, scalability, and change management for CX teams
- Hands-on sessions and demonstrations showing how AI can be integrated into existing CX stacks
Tracks and sessions
- AI and CX Strategy: How leaders plan for enterprise-wide AI adoption and align it with CX goals
- Deployment Playbooks: Step by step guidance from proof of concept to production scale
- Regulatory and Compliance: Navigating the EU AI Act, data sovereignty, and privacy considerations
- Metrics and ROI: Defining KPIs, observability, and success criteria for AI in CX
- Partner and Vendor Ecosystem: Collaboration with technology partners and system integrators
- Customer Speakers: Insights from practitioners implementing agentic CX in large organizations
Speakers and program details
WAVE 2026 features a lineup of prominent executives and practitioners including chief customer officers, CX directors, and AI leaders from major enterprises. The speaker roster highlights the roles of Chief Customer Officers, Chief AI/Data Officers, and Chief Customer Service Officers who share real world experiences with scalable CX innovation. Examples include leaders from European enterprises presenting on AI-driven customer service, digital transformation, and the governance required to sustain these programs. The agenda emphasizes practical guidance, demos, and actionable strategies rather than purely theoretical talks.
Format and audience
The event blends keynote conversations, breakout tracks, and interactive sessions. It is designed for CX leaders, AI program leads, data scientists collaborating with customer operations, and IT leaders responsible for CX platforms. Attendees will gain access to implementation playbooks, case studies, and opportunities to engage with peers and solution providers.
Venue and attendance
The conference takes place at Wilhelm Studios in Berlin, Germany, on October 7–8, 2026. The program explicitly targets enterprise scale and governance, and focuses on practical outcomes rather than speculative future tech. While the event centers on in person participation, some sessions may offer hybrid or streaming components for broader accessibility.
FAQ highlights
- Who should attend: Chief Customer Officers, CX Directors, AI Leaders, and teams implementing agentic CX at scale.
- What will you learn: How to move from AI pilots to production, governance considerations, and ROI strategies for CX driven by AI.
- Where and when: Wilhelm Studios, Berlin, October 7–8, 2026.
Who should attend
This event is aimed at executives and senior practitioners who lead customer experience, AI strategy, data governance, and digital transformation initiatives in European organizations. It offers a venue to learn from peers, explore practical deployment strategies, and accelerate AAIs adoption within CX programs.
Registration and next steps
Participants can register through the official event page and related ticketing partners. The program promises hands on content and opportunities to engage with AI and CX practitioners who are actively scaling agentic CX in large-scale operations.
