Overview
Nord Star Product presents its Aurora Edition on 22 October 2026. The event takes place in Lille’s metro area, specifically at EuraCreative (Plaine Images) in Tourcoing, France. The day is advertised as in-person attendance with a full program focused on product creation, design, and utilization of AI in product teams. The day is organized by Nord Star Product, a community and content hub around product management, design, and technology. The page emphasizes practical, real-world discussions and sessions rather than purely theoretical talks, aiming to blend talks with live demonstrations and hands-on exchanges.
What to expect and who should attend
The Aurora Edition is pitched to professionals involved in product management, UX design, AI and data, and product strategy. The content is framed around real-world challenges in building digital products, integrating AI into product workflows, and maintaining a human-centered approach amid automation. Attendees can anticipate a day of talks, panel discussions, and opportunities to mingle with speakers and peers. The event also promotes an environment for networking, reference to a community ecosystem, and a focus on actionable insights for teams delivering digital products.
Agenda and program details
The page highlights a program that spans a full day with sessions on AI, design, product strategy, and the use of data. There are mentions of talks with speakers, sessions, and a format that includes exchanges with speakers, possibly a breakfast and meals, and an after party. Visual elements on the page indicate a track-oriented program with multiple speakers and sessions around IA, design, and product management. The event appears to feature a combination of talks and interactive elements, with emphasis on practical takeaways for product teams.
Speakers and format
The site references speakers and a speaker lineup, accompanied by imagery suggesting a conference atmosphere with talks and Q&A sessions. The design of the page emphasizes a professional, business-oriented event geared toward product professionals both in development and design roles. The Aurora Edition appears to place importance on human-centric AI discussions, design thinking in autonomous systems, and the human aspects of product leadership.
Venue, access and tickets
Location details indicate the venue is EuraCreative, 99 A Boulevard Constantin Descat, Tourcoing, 59200, France, with the event date scheduled for October 22, 2026, starting at 9:00 and ending around 23:00. There are ticket tiers shown, including pre-sale options at 199 EUR and standard tiers around 299 EUR, with early bird and bundle options such as a package de bienvenue and meals, as well as multiple price points for different passes. The page notes that prices include VAT and highlights various inclusions like access to talks, exchanges with speakers, meals, and after party access. It also mentions that 76 attendees were registered for 2026 so far and provides links to the billet web purchase page.
FAQs and practical details
The page provides practical information such as the event date, location, ticket options, inclusions, and contact channels. It invites attendees to purchase tickets via an external billet platform and mentions that the event includes discussions on AI, design, product strategy, and human-centered concerns. It also references social media channels and sponsor information as part of the broader event ecosystem.
Who should attend
This Aurora Edition targets product managers, UX designers, AI practitioners, data scientists, and teams seeking hands-on insights into modern product development and the integration of AI within product processes. It is designed for professionals looking to align product goals with design excellence, AI capabilities, and a strategic product roadmap, all conducted in a collaborative, in-person setting.
