What’s Real, What’s Fake: The Right of Publicity and Generative AI

What’s Real, What’s Fake: The Right of Publicity and Generative AI
americanbar.org

by www.americanbar.org • 1 hour ago

Generative AI poses challenges to the right of publicity, which protects individuals' control over their identity for commercial use. AI makes it easier to create realistic imitations of celebrities, raising legal issues for AI developers and users. Practitioners need to stay informed as technology and law evolve in this area.

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