PFF has launched Key Insights, an AI-powered tool that enhances football analytics by delivering actionable insights for fans, analysts, bettors, and fantasy players. Utilizing advanced machine learning and extensive data, it focuses on matchup-specific analysis rather than traditional trends. Key Insights provides concise, data-driven narratives and is updated weekly, offering around 80 insights and over 300 metrics. Available to PFF+ subscribers, it aims to simplify decision-making in fantasy sports and betting.