As AI technology advances, defining "real" AI becomes increasingly challenging, leading to potential over-marketing by companies. Experts like Jehangir Amjad and Theresa Fesinstine highlight that many firms exaggerate their AI capabilities, often offering basic automation rather than true intelligence. The tech industry faces pressure to innovate, resulting in a saturated market where distinguishing genuine AI from marketing hype is crucial. Understanding AI's limitations is essential for both consumers and businesses.