7 Advertising Predictions For 2024

by Jessica Hawthorne-Castro, Forbes Agency Council • 11 months ago

Jessica HawthorneCastro is CEO of Hawthorne, an analytics and technologydriven accountable advertising agency.With a new year ahead, its time to look at and prepare for what comes next. As marketers, we must be incredibly nimble because few industries evolve as quickly. Consumer sentiment can

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